// MACPAD | promotional video ---------------------------------------------------------------------------------------------- PROJECT OVERVIEW: to build a promotional video to showcase a revolutionary new form of fitness training. ---------------------------------------------------------------------------------------------- BRIEF: to produce a cutting-edge advertising tool that will internationally promote the latest fitness training device.  to be fast paced, stimulating and concise.  to highlight the three key areas in which the macpad is superior to its rival devices, focussing on versatility, safety and effectiveness. ---------------------------------------------------------------------------------------------- REJUVENATE SOLUTION: multi-camera shoot, original music production and stylish editing, all combined to produce a seven minute video highlighting the unique training methods that the macpad offers.  world champion johnny nelson demonstrated the benefits whilst also providing the voiceover that describes the benefits of such a fitness device. ---------------------------------------------------------------------------------------------- RESULT: “an unbelievable dvd, an unbelievable team – i have never seen anything like this before – i am so glad that it’s for my company”.      mike o’sullivan – sales director macpad ltd. ---------------------------------------------------------------------------------------------- LINK: www.macpad.com  (also produced by rejuvenate)