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// BISON CONCRETE | timelapse video
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PROJECT OVERVIEW: to create a time lapse video tracking the construction of a new half mile long cement plant in the west midlands. to be filmed and incorporated with other, more detailed visuals captured on site during each stage of the factories development.
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BRIEF: to showcase and celebrate the launch of bison’s new concrete manufacturing plant, the largest of its kind in europe. information to be provided of each relevant stage of the construction in the form of various cutaway sections, brought together with a strong voiceover and displayed with a split screen pagination showing the timelapse construction throughout. to act as a sales tool in the future by aiding customers understanding of bison and their products, whilst also promoting a dynamic flavour of the company.
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REJUVENATE SOLUTION: working in conjunction with ghost creations, the video was shot on location at the new site. the production spanned an eighteen month construction process, in order to capture the time-lapse sequence of the construction of the new building. locked off cameras were set in two places for the duration. The project is still ongoing and is due for completion autumn 2005
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RESULT: project ongoing
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